Trade Show Banner Stands #4: Making an Impression
Looking to make a good impression at a convention? Or just looking to test market your logo? Maybe you need something special for a product roll out, but don’t want to break your back or the bank? Check out the Quickscreen 3 Bannerstand graphic display unit. One of the most innovative sign display concepts in years, the Quickscreen 3 has a spine and a rolled up graphics display module. The spine is adjustable in height, and can be used to set heights from 30” to 79”, allowing you to use one for a table-top display or for a free standing floor display. While it’s possible to get seduced into spending a lot of money on display racks and free standing displays for a convention presence, bannerstands start out at $499, and that price includes one custom image in the display module. Furthermore, the display modules are interchangeable, allowing you to upgrade or change the image without discarding your existing display unit.
The Quickscreen 3 graphic display unit has a 1200 DPI image printed on high gloss photo paper, which has been laminated for durability. These modules can be swapped out easily, allowing you to update your marketing materials for different shows as your company grows and as new products come out. Indeed, some companies get good mileage out of setting up multiple Quickscreen 3 display models as sequential signs, sort of like the Burma Shave road signs of the 1950s.
At 15 pound, the entire setup can be taken to a show as carry on luggage, or packed into an optional hard case and stored securely, and are perfect for sending with account or sales reps doing a field presentation. The Quickscreen 3 is designed to be set up and taken down easily – with a bit of practice it can be taken up or down in 30 seconds. You can also buy options like lighting units that mount with it, or a hard case that can carry the entire gear. Best of all, the entire setup takes no tools to assemble or disassemble, and it stows easily on a pallet in the gaps between boxes and crates.
Because the Quickscreen 3 is so affordable, you can afford to buy several, or use it as part of a combined arms approach to booth and exhibition display. You can use a narrow QuickScreen3 in the gaps or a pair of wider ones to frame your entry area. For small convention exhibitor tables, the ability to set it up as a table top display, and its compact size when stowed makes it ideal for small companies, like jewelry and craft vendors at a flea market, or small publishers at regional genre conventions.
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