Trade Show Banner Stands #1: On a Budget?
Are you trying to get a convention presence on a budget? Looking for ways to get your message across without spending thousands of dollars on convention displays? Look into telescoping banner stands. The best way to describe a banner stand is that it’s like a small movie screen – it’s got a spine that snaps into place, and a “graphics module” that can be extended up to hook over the top. Spring tension will keep it in place, and show your sign to the world. Banner stands are an excellent way to get started in convention appearances and trade show signage, due to their light weight (they can even be carried as carry-on luggage for an air liner).
Banner stands offer an almost unprecedented flexibility. They extend to 79” tall, and have three widths (nineteen inches, thirty-three inches and thirty nine inches), and they retain the capability to swap out the graphics modules to customize your display for each show – or, with a bit of forethought, each day of the show. One excellent use of banner stands is to advertise daily giveaways at your booth – swap out the banner stand before the floor opens, and you’re set for the new day’s traffic. Additional graphics packs are printed in a photographic film process, and laminated for durability and each additional graphics pack costs between three hundred and four hundred dollars.
Because banner stands are so affordable and lightweight, they allow you to spread your money out onto other things useful to your business, like renting furniture for your booth, or having display racks for products, or literature racks for customers to take your flyers with them. Bannerstand display units come with a handy carrying case, and can be improved with optional lighting fixtures, and an optional hard sided case to keep your investment secure. At fifteen pounds, they’re also cheap to ship to the convention, and they require no tools to set up.
When looking over your booth set up, be sure to look into how to arrange things to maximize the benefits of the banner stand. Have your banner stands set out to grab traffic – have them face out from the corners, or on top of shelving units in the back of your booth. If the likely traffic flow to your booth is going to go in one direction, consider arranging your banner stands like the old Burma Shave signs, with an additional piece of information on each sequential display. <<BACK
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