Pop Up Displays #4: Backdrop Displays
Think about the last time you went to a trade show as a consumer. What booths caught your attention from across the hall? Odds are, it was a booth with a solid, color, graphical backdrop display. Now that you’re looking at doing the exhibition circuit, it’s time to think about how your business can make the same impression on your future customers.
Fortunately, advances in technology have made backdrop displays considerably cheaper, lighter, and easier to set up. The ExhibitsGalore popup display setup is a marked improvement from the older style collapsible “steel framework displays”. It sets up in 10 to 15 minutes with only 2 people (and one person can set it up in a pinch), and comes down in a similar time frame. It doesn’t require any tools for assembly, and is sturdy enough to handle standard convention usage. When packed and loaded into its molded polycarbonate case, it weighs 97 pounds. Fortunately, it’s on wheels, making it easy to lug around, but compared to the drayage fees normally needed for older displays, the pop up display will pay for itself quickly. That display case can also double as a podium, if you need a backdrop display for a public speaker.
Each display, when set up, is ten feet wide by a bit under eight feet tall, allowing it to fit in a standard ten foot by ten foot booth. It’s made out of sturdy aircraft-grade aluminum, and has six panels, with four in the center and two end caps. Each panel can be printed individually, or you can stick with the default FrontRunner panel cover. FrontRunner is a fire retardant melded cloth that acts like the fuzzy side of Velcro, allowing you to hang posters on your display, if you’re on a budget. Alternatively, as your business grows, you can get custom printed photographic panels. These cost $299 each, and are printed in a photographic film process then laminated with Lexan for durability. You don’t have to buy a complete set of graphical panels in one sitting – it’s perfectly reasonable to do graphic panels for the two center slots, and slowly expand your way out to the end caps as your business grows. (Indeed, one customer has taken to using customized end caps around the same four graphical panels in the center. Each trade show, they swap out the end caps with information that’s specific to that trade show and the interests of its attendees.)
Furthering the “gradual growth” model, you can use multiple pop up displays to make a gull wing display in an and cap or double wide booth. If you have a 4 booth island, you can set three or four pop up displays as a centerpiece by making them form a square or triangular array. This allows you to grow your convention presence over time, while still retaining all the advantages of the lightweight, and easy to set up, Pop Up Display.