Attracting visitors to the exhibit booth is a thing that everyone wants to achieve when attending a trade show or a convention. An effective design of exhibit booth is very important for getting the attention of the visitors and maximizing your brand`s exposure. Visitors are moving fast, so you need something to quickly communicate your message to the attendees at the convention. Goals that you should achieve when present at convention is to generate more leads, increase the awareness for your brand, generate sales, attract more visitors and successfully promote your products and services.
Things to Consider When Designing an Exhibit Booth
Before designing your booth, you first need to consider important things that will help you. You should make an online research and check which components are important that you need to include in your exhibit booth. Remember that most impactful booths are those that have bold graphics, have large signs that draw the attention of the convention visitors, have captivating colors and interactive elements.
When it comes to which graphics work best for an exhibit booth, you should know that graphics are probably the most important part of the booth design. Graphics can make or break any booth, so having good graphics is a must for capturing the visitors’ attention. If the graphics are good then you will certainly get large volume of traffic towards your exhibit booth.
First and most important thing regarding graphics is to use colors that are easily noticeable and that stand out from the crowd. The color scheme must be consistent with the marketing design of your choice. Always use brighter colors instead of neutral tones, because brighter colors will make your booth instantly recognizable. Metallic tones are also attractive, so consider using those too. Yellow, red and orange and their various tones are some colors that tend to stand out in the crowd.
Besides using brighter and stronger colors, do not underestimate the importance of proper lighting. Good lighting accentuates the colors and gives the booth better visual appeal. Use the lighting in creative way together with colors for best effect. Your exhibit booth must be well-lit, allowing attendees to easily spot all details regarding your graphics. With good lighting you can brighten important parts of your exhibit like the promotional materials and product displays.
Finally, remember to keep your main message clear and to use digital graphics as well. Those two things are very important. Digital graphics that are shown on large screens can be very persuasive and can quickly grab the attention of the visitors at the convention. Showing your logo, videos of your products, as well as some attractive changing images can attract more visitors towards your exhibition booth. All of these are powerful tools that can make your booth successful. Make sure you consider the pointers above and use proper graphics, signs and lighting. After that, present yourself in best possible manner and hope for great success at the convention.